The Interesting Story Behind The Creation Of The Air Jordan III Sneakers

Nike/The famous Jumpman logo

Nike/The famous Jumpman logo

The Air Jordan III was the first Air Jordan shoe to feature the Jumpman logo

The Air Jordan III from 1988 was a turning point in the relationship between Michael Jordan and the Air Jordan brand that we all know so well today. The fact is that the Air Jordan III almost never happened because Jordan wanted to leave Nike at the time, however, he was convinced by his father and new designer Tinker Hatfield to stay with Nike. Jordan took this opportunity to make more demands on the level of luxury and had much more of a hand in the design process.

Continue reading this great article about the Jordan III's on RHHBlog - RHHBlog is an excellent fashion blog that covers hip-hop fashion from the 1970s to the 1990s. RHHBlog is a part of the retro hip-hop clothing store Retro Hip Hop Shop


Alexander Ramalho