LL Cool J Keeps It Real With New Classic Hip Hop Radio Show

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The rapper who started his rap career way back in '85 when he released his debut album 'Radio' has decided to revive those early days with his own radio show titled "Rock The Bells Radio". The program will feature classic hip-hop music, interviews and LL's own thoughtful observations. 

LL wants to make classic hip-hop relevant for today's listeners:

“It’s not about capturing anything, it’s about moving forward. It’s about showing people an art form in a classic sense. There’s no nostalgia in this. It’s all through the lens of current culture,”

The “NCIS: Los Angeles” star and host of “Lip Sync Battle” on the Paramount Network says he felt classic hip.hop was in need of some leadership:

“I felt like classic hip-hop needed some leadership, it needed some organization. It needed somebody to step up and say, ‘Hey, this music is dope, people love it and want to hear it.’ But it has to be presented in a dope way and treated with the respect that it deserves.”

LL also talks about the need to honor the great artists that came before him. The ones that were great artists but not necassarily great businessmen, LL says those are two different things bu their art will last forever regardless. However someone needs to document history or else it will be lost forever. LL plans to do just that with Rock The Bells Radio,

“There are so many artists who are the foundation of this culture,” he said. “But it seems like they have been marginalized and pushed to the side if they’re no longer on the pop charts. I felt like hip-hop has a story and a lot of founding fathers and mothers that the world should know. … People know Run-DMC and myself, but there were people before us.”
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LL explains how Rock The Bells radio will be a totally immersive experience:

"If you wanna be a fly on the wall in the world of Classic Hip-Hop, SiriusXM's 'Rock the Bells Radio' is for you. It's where fans can come and be immersed in the music, the culture, the energy and the history of Classic Hip-Hop." LL continues, "We're gonna have great artists, legendary artists, lyricists, superstars, sex symbols. This is the place to be if you want uncut, raw, pure, classic Hip-Hop, but there's one catch—it's strictly for O.G.'s."

LL makes it clear that they are confident in the music and that they plan to keep it 100% real:

“It ain’t about age, it’s about a state of mind, you want to check out the classics we’re here, it’s that simple. Nobody’s pandering, we’re in our lane. We’re not trying to fake it, this is classic.”

SiriusXM subscribers will be able to listen to LL Cool J's "Rock the Bells Radio," channel 43, on SiriusXM radios, and those with streaming access can listen online, on-the-go with the SiriusXM mobile app and at home on a wide variety of connected devices including smart TVs, Amazon Alexa devices, Apple TV, PlayStation, Roku, Sonos speakers and more. Go to www.SiriusXM.com/streaming to learn more.

Alexander Ramalho