Ice-Cube Choppin' It Up At The Dream Hotel In Hollywood: New BIG3 Season & BIG3Radio

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On the night before Ice-Cube's 49th birthday, the entrepreneur was on spot to celebrate the opening of BIG3Radio - which is a collaboration between Dash Radio and his BIG3 basketball league. The locale for the happening was the Dream hotel underneath the famous Hollywood sign. The event was packed and Ice-Cube was in good spirits to promote his new endeavor. 

Immediately upon arrival Cube sat down with host Tattoo to talk about Big3Radio, the upcoming season of BIG3, and his new single "That Funkadelic". Ice-Cube was quick to point out the BIG3 league provides basketball fans compelling live content during the offseason,  jokingly adding “What are you going to do, watch fucking baseball?"

On the topic of the new BIG3Radio, co-founder DJ Skee explains that he got the opportunity to collaborate with the N.W.A. legend on this project after working on a broadcast at one of the BIG3 basketball games. He added that  “Getting text-messages from him is still a trip because growing up I was such a big fan.”

As Cube approaches 50 years old his endeavors are taking off like never before withthe  BIG3 league expanding its portfolio with new streaming deals with Fox Sports and now a complementary radio station. It's a good day to be Ice-Cube.

Lookout for the second season of BIG3 which starts Friday, June 22nd at the Toyota Center in Houston, Texas. 

And get your stream on today with BIG3 radio on Dash Radio.

Alexander Ramalho